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Overview
A manufacturer of emergency medical service (EMS) equipment needed to respond to new market demands due to the increasing size/weight of the patient population their end users work with every day.
My role
Lead design researcher and strategist on a four person multidisciplinary team.
My role involved guiding the team through build-to-learn activities and defining user validated product opportunities.
The challenge
Kick-start the clients new product design by generating and testing a breadth of concepts to validate new product opportunities and prioritize user needs.
Client problem overview during kick-off meeting
Reviewing user context during kick-off meeting
What I did
Aligned the client and team on project scope and problem statements through analysis of robust existing client data and knowledge
Co-designed, facilitated, and participated in ideation workshops and concept development
Guided the client and team through concept prioritization by planning and leading down-selection and alignment activities
Deepened and focused client knowledge of core users by planning and conducting two hour concept driven focus groups with medics and completing analysis/synthesis
Refined problem definition and scope of work, reviewed virtually
Idea review and voting during brainstorm workshop
Facilitating concept development during brainstorm workshop
Building mock-ups during brainstorm workshop
Prioritizing concepts during concept review workshop
Virtual concept review and ranking prior to stimuli creation
Research preparation with final mock-ups
Concept evaluation with medics
Concept evaluation with medics
Concept evaluation with medics
Research review and findings share-out
The outcome
Delivered learnings and actionable insights for five concepts, and design guidelines for future concepting
Defined three opportunity areas for new product development across a spectrum of small to significant design challenges
Co-created a presentation and prepared the client team to present it to their executive gatekeepers with the intent of selling the process
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